A history lesson on marketing

We have had a lot of discussion about various marketing strategies and what makes an effective marketing strategy. That got me thinking if in future marketing is going to be similar to what it is today? Unlike other business activities like accounting, marketing has no agreed period as to when it begun. Some argue that…

Scratch beneath the surface.

Tracking, micro movements, data, information storage, facial recognition, choices, monitor, privacy, security, personalised etc. Mobile applications and technology today is mainly focused around these features. With every application trying to store some kind of relatable data that gives an organisation of how you as an individual operate is a bit scary isn’t it? Users usually remain unaware that…

Is this the right content?

There is nothing more obvious than having relevant content for your campaign that your target audience can relate to. The main questions that always arises is what is the right content. Which type of content can help you deliver value, be relevant, and consistent to attract and retain your target audience. Content marketing is defined as…

AI in action.

While there is a lot of discussion going on regarding AI being used in self driving cars, we have not really focused on how AI has already been affecting. One of the less talked about used and probably the most mundane use of AI today is to boost ad revenue. It has become very important…

Just another ‘I want to’ moments

I want to know, I want to get, I want to see, I want to ….. None of us are strangers to these terms these have rather become our day to day activities. In a world where we keep track of the calories count in a slice of bread, it has become a part of…

Travelling 4465kms using social media.

#Project4Degrees (A social Experiment) -by Ari Gootnick. How far would you go to prove something/someone is wrong? Ari went 4465kms to prove his point that “technology can give us a sense of belonging, rather than isolation” ” Together, we can prove that technology can strengthen and grow emotional relationships in the physical world, beyond the…

Where you at? Location Based Marketing is the future.

Make sure you location mode is on for all your mobile devices. Where you at is what you see. Imagine a scenario where you are a professional lecturer. Now think about a business day where you have spent half of your day giving a lecture. 6:00pm and now you have to fly to another location to deliver…

Marketing the Autonomy.

There has been a long ongoing discussion around the self driving cars being introduced in the market. these cars are expected to change the way marketers market cars. The new pitch “won’t be the freedom and the feeling of the wind in the hair and the hand on the wheel, but it will be the…

Put your thinking caps on!

In todays day and age we face challenges on all fronts, from developing to the implementation of digital marketing  strategies. the time’s change very quickly and as explored in the previous blog technology today is not going to be here in the next couple of years. Today we will try to explore challenges faced by marketers on…