Tracking, micro movements, data, information storage, facial recognition, choices, monitor, privacy, security, personalised etc. Mobile applications and technology today is mainly focused around these features. With every application trying to store some kind of relatable data that gives an organisation of how you as an individual operate is a bit scary isn’t it?
Users usually remain unaware that by granting permissions to an app their information might be harvested by third-party services. Second, users are not informed of which apps share the same third-party services, rendering them unaware of the potentially rich data that the third-party services aggregate.
With the array of information that your phone hosts it is very important that companies take that next step towards keeping your privacy. 7 in 10 smartphones share your data with a third-party. The question of privacy has become so important that now there are apps to identify privacy leaks inflicted by your apps and the organizations collecting this information. One such initiative is The Haystack Project
More than 1,600 people who have used Lumen since October 2015 allowed us to analyze more than 5,000 apps. We discovered 598 internet sites likely to be tracking users for advertising purposes, including social media services like Facebook, large internet companies like Google and Yahoo, and online marketing companies under the umbrella of internet service providers like Verizon Wireless.
There has been both positive and negative impacts of all of these services. I think it will be very important for marketers to be able to provide unmatched value if people are willing to sacrifice such sensitive data. I personally am looking forward to a time when AI ends us generating personalised advertisements.